CEO Joe Hill launched the company in June 2025 after a personal search for a social beverage that avoided the artificial ingredients and chemical aftertaste common in early-market alcohol alternatives. By utilizing organic agave and real fruit juice rather than preservatives, the brand has cultivated a loyal customer base that frequently swaps evening beer or wine for its infused options.
JUNGL Marks First Year With Rapid Expansion in THC-Infused Beverage Market
Sarasota-based beverage startup JUNGL has wrapped its inaugural year with a footprint spanning eight states and over 400 retail locations. The brand, which markets all-natural THC and CBD-infused drinks as a clean alternative to alcohol, reports a surge in direct-to-consumer reorder rates as it eyes major retail partnerships.
The leadership team—Hill, President Robert Paslaqua, and Head of Business Development Max Strong—has woven a mission of wildlife conservation into the company’s core identity. A portion of every sale supports the care of animals at a Sarasota big cat habitat, a cause represented by Kumo, the leopard featured on the brand’s packaging. As the company moves into its second year, it is currently negotiating placements with big-box retailers to scale its presence in the functional beverage sector.
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