The VUSSENS platform utilizes a multimodal engine trained on 800 billion tokens to process video, audio, and text from platforms like TikTok and YouTube. By mapping complex relationships between ingredients, consumer values, and sales, the software provides granular persona analysis across diverse demographics. Its architecture focuses on four specialized solutions: Marketing, Trend, Product, and Category. These tools allow brands and manufacturers to track product journeys from initial content engagement to final purchase conversion.
VUSSENS Opens New Jersey Headquarters to Scale Beauty AI Analytics
VUSSENS Inc., a subsidiary of NEWEN AI, has established its North American headquarters in Fort Lee, New Jersey, to anchor the launch of its new ontology-based beauty analytics platform. The move positions the company to tap into the U.S. market by utilizing localized data from NYU Stern and the Global AI Frontier Lab.
Beyond basic trend tracking, the platform offers automated SWOT analysis and K-Beauty benchmarking to help companies optimize R&D and retail positioning. VUSSENS plans to aggressively pursue contracts with beauty brands, OEM manufacturers, and major retailers throughout the United States. Following its initial rollout in New Jersey, the company intends to establish sales hubs across the West Coast, South, and Midwest before expanding into Japan, Europe, and the Middle East.
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