Since joining the Scottsdale-based builder in 2015, McCarty has shifted the company’s outreach from standard industry advertising to unconventional brand partnerships. Her team’s work includes the "Killer House" sweepstakes with Liquid Death and the "Homes Built for Real Life" campaign, both designed to resonate with homeowners beyond basic floor-plan specifications. These initiatives prioritize emotional connection, moving the brand into lifestyle territory.
Stephanie McCarty Named Inaugural CMO of the Year by BUILDER and Zonda
Stephanie McCarty, the chief marketing and communications officer at Taylor Morrison, has been named the inaugural CMO of the Year by BUILDER and Zonda. The award recognizes her efforts to modernize homebuilding marketing by centralizing creative teams and integrating consumer-focused digital experiences into the traditional construction sales model.
Beyond branding, McCarty has overseen the development of digital tools allowing prospective buyers to explore, personalize, and reserve homes entirely online. Zonda President Jeff Meyers noted that her strategy successfully bridges the gap between customer experience and business growth. This recognition follows McCarty’s appearances on the 2025 Forbes Entrepreneurial CMO 50 and Business Insider’s 2024 list of innovative marketing leaders. She will receive the award at Zonda’s upcoming Accelerate Summit in Park City, Utah.
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