Hickey’s decision to join the Cincinnati-based brand stems from personal history. Beyond her professional tenure as a director of nursing for memory care, she experienced the stress of securing placement for her grandmother and parents firsthand. This dual perspective informs her approach: she views the search not merely as a placement task, but as a high-stakes transition requiring both clinical assessment and emotional support.
Nursing Veteran Anissa Hickey Launches Trua Franchise in Scottsdale
After three decades in nursing and navigating the complexities of her own parents' aging, Anissa Hickey is launching a Trua Senior Living Locators franchise in Scottsdale. The Arizona-based office aims to guide families through the emotional and logistical hurdles of finding appropriate long-term care for their loved ones.
Founded in 2019, the company utilizes proprietary software and vetting protocols to align care facilities with a senior's specific lifestyle and medical requirements. For her first year in the Scottsdale market, Hickey intends to prioritize accessibility, offering support to families outside of standard business hours. Having resided in the Valley for over four years, she is positioning the franchise as a community-centered resource for those struggling to navigate modern senior care options.
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