Spanning Zone 2 of the entertainment district, the facility functions as a hyper-stylized ice cream hotel. Guests navigate a series of themed environments, ranging from the world’s largest all-you-can-eat ice cream buffet—The Golden Scoop—to a tiered, cake-inspired wedding chapel. The installation also houses a two-story sprinkle pool and the longest double-helix slide in the city, marking a significant departure from the brand’s existing global footprint.
Museum of Ice Cream Opens Massive Immersive Flagship at AREA15
The Museum of Ice Cream debuts its largest location to date on July 3, transforming a 30,000-square-foot space within Las Vegas’ AREA15 into a sprawling, surrealist playground. The flagship features 14 interactive installations that blend the city’s high-stakes glamour with the brand's signature whimsical, sugar-fueled aesthetic.
Co-founder and CEO Manish Vora frames the project as a singular destination rather than a carbon copy of previous locations. The venue incorporates local nods through attractions like The Cone-sino, a family-friendly entertainment floor, and a vintage-style supper club designed to evoke classic Vegas nostalgia. Tickets for the experience are currently available starting at $42, offering visitors access to a curated sequence of sensory exhibits, including a magic-themed tasting show and a temporary tattoo parlor.
Comments (0)
No comments yet. Be the first!