The accolade follows a period of rapid expansion for the confectionery franchise. Founded in 1947, the company now operates nearly 190 locations across 29 states, maintaining a focus on hand-paddled fudge and freshly rolled waffle cones. This growth trajectory saw 19 new stores open in 2025 alone, alongside 31 new franchise agreements that underscore its momentum in the competitive premium dessert market.
Kilwins Claims Top Spot in USA TODAY Dessert Chain Rankings
Readers have crowned Petoskey-based Kilwins as the nation's premier dessert and treat chain in the annual USA TODAY 10Best Awards. The recognition highlights the brand’s enduring popularity, fueled by nearly eight decades of traditional confectionery craftsmanship and a distinct, theater-like in-store experience that resonates with customers across the country.
Brian Britton, CEO of Kilwins, noted that the award holds particular weight because it reflects direct consumer sentiment rather than industry metrics alone. The brand continues to emphasize its open-kitchen model, where customers can observe caramel apples being dipped and fudge being prepared on marble tables. This commitment to traditional methods, coupled with a steady increase in national footprint, has solidified the chain's standing as a staple in American food culture.
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