STV Playeris a video on demand service owned by STV Group and available free-of-charge across the UK, online, on mobile and on all major TV platforms, including Sky Glass, Amazon Fire TV, Roku, Apple TV, Android TV, Freeview Play, Freesat and Virgin Media.
Officially launched in July 2009 following a soft launch the previous year, STV Player was initially established as an online catch-up service for viewers of the STV channel in Scotland. The platform has since rolled out UK-wide as an advertising-based video on demand (AVOD) service with a focus on international drama box sets. In February 2019, STV Player+ was launched, allowing viewers with a monthly subscription to stream and download Player content without pre-roll or mid-roll advertising.
In January 2021, after launching on Sky Q in all four nations of the UK the previous month, STV Player reported that its monthly active user base had grown by a fifth and online viewing on the platform had doubled year-on-year. It was nominated for "best on demand service of the year" at the Edinburgh International Television Festival's annual awards ceremony in 2021.
