ITVXis a British online video-on-demand service operated by ITV. The service predominantly offers features content from ITV1, as well as ITV Digital channels and some licensed content.[he service was known as ITV Player from its inception until 2015.
On 23 November 2015, ITV gave the app (ITV Player) and its website (ITV.com) a revamp, and the service was renamed to ITV Hub. As of August 2021, the service has at least 30 million registered users.
ITVX was rolled out on 17 November 2022, and it officially launched on 8 December. ITVX has substantially more exclusive programming than ITV Hub, positioning ITV's digital offering more in line with its competitors – the BBC and Channel Four Television Corporation. ITVX includes access to BritBox and a selection of FAST channels, which sees to it that programmes such as The Chase and Hell's Kitchen have their own virtual linear channels.
