British Vogueis a British fashion magazine published based in London since autumn 1916. It is the British edition of the American magazine Vogue and is owned and distributed by Condé Montrose Nast. British Vogue's editor in 2012 claimed that, "Vogue's power is universally acknowledged.
It's the place everybody wants to be if they want to be in the world of fashion" and 85% of the magazine's readers agree that "Vogue is the Fashion Bible". The current editor is Enninful. The magazine is considered to be one that links fashion to high society and class, teaching its readers how to 'assume a distinctively chic and modern appearance'.
British Vogue is a magazine whose success is based upon its advertising rather than its sales revenue. In 2007, it ran 2,020 pages of advertising at an average of £16,000 a page. It is deemed to be more commercial than other editions of Vogue. British Vogue is the most profitable British magazine as well as the most profitable edition of Vogue besides the US and China editions.
