Rare Breed and Stray Project Launch Campaign for Shelter Dogs

For every item purchased from the Rare Breed × Stray Project collection, 80 meals will be donated to shelter dogs through Greater Good Charities. The campaign utilizes high-quality photography from Stronger Shot Photography to capture the distinct personalities of dogs currently residing in shelters, aiming to bridge the gap between potential adopters and animals waiting for permanent homes.

Frank Jackman, Director of Emerging Brands at Link Snacks, noted that the initiative leverages the company’s platform to highlight overlooked animals. This effort serves as an extension of Rare Breed’s ongoing commitment to animal welfare, which includes adoption fee sponsorships and treat donations. Interested supporters can visit the official Stray Project website to view the featured dogs and participate in the meal donation program ahead of the collection's October 22 release.