
Sora Lee Takes Helm at JIYU to Scale Korean Skincare Brand
Sora Lee, a veteran marketing strategist with tenures at TikTok, Meta, and Netflix, has been named co-founder and CEO of JIYU. She steps into the leadership role as the Miami-based skincare company targets over $100 million in annual revenue for 2026, driven by a surge in demand for longevity-focused beauty products.


























