
Fora Hits $1 Billion Valuation as AI Reshapes Travel Booking
With $3 billion in lifetime bookings and a fresh $60 million Series D, New York-based Fora has reached unicorn status. The company is betting that its new embedded AI assistant, Via, will automate administrative drudgery, allowing its network of 15,000 travel advisors to focus exclusively on high-touch client relationships.


























